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Living Proof

The US haircare brand was founded in 2005 in Cambridge, Massachusetts, by Dr. Bob Langer and an interdisciplinary team of MIT scientists and hairstylists, with the goal of fundamentally rethinking haircare through science and solving hair concerns at their source. To date, this has resulted in more than 120 patents, over 450 formulations, 44 products, and more than 200 awards. The brand continues to follow a research-driven formulation philosophy that combines scientific insight with continuous optimization. Science-first Haircare.

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